Tuesday, 31 January 2012

Hot Restaurant Trends to Watch Out for in 2012


If you are an emerging restaurant owner who wants to make it big in this New Year, here are a few tips on the hottest restaurant trends 2012 to follow:

  1. Do away with artificial flavors. Natural ingredients are in and top chefs are already using the best vegetables and fruits to create their own specialties. In fact it is a great idea to tie up with your local farmer community to get regular supply of season’s best produce and delight your patrons with exciting menus prepared from freshest ingredients.

  1. Home made cheese will stay a food connoisseur’s favourite and a restaurateur’s best bet to attract repeat sales and delight the customers’ food palette. You can experiment with a wide range of options to suit every taste and budget.

  1. Among several hit restaurant trends 2012, the one that is most expected to make news is ‘soupy sandwiches’. That’s right! QSR owners will queue up a delectable range of non-vegetarian and vegetarian options of souped-up sandwiches, that are not just delicious but also filling – simply perfect for busy professionals looking for a quick and scrumptious bite, on the go!

Some of the best restaurant in Toronto have already incorporated some of the above mentioned restaurant trends 2012 and also have a dozen others rolled up their sleeves.
Do you have a winning idea that can help your restaurant concept sizzle in the New Year? To know the latest restaurant trends 2012, please visit www.mainstreetrestaurants.ca

Do You Need Restaurant Consultants?


As much as the owners of emerging restaurant owners are on the top if things truth is that they seldom have the time or the managerial expertise to grow their business from big to bigger. After years of grunt work done to establish successful restaurant units, it is not worthwhile to stay in a stagnant state. It is when these successful restaurants reach a plateau and cannot perceive the scope of going beyond the plausible limits and growing even bigger that the help and strategic expertise of restaurant consultants come handy.

Professional restaurant consultants have years of experience in the food-service-restaurants industry, know what modern consumers want, can predict future trends and help an emerging restaurant concept to stay ahead of competition. Moreover, they can also formulate effective restaurant marketing plans that can minimize costs and maximize revenues earned by a restaurant. They are often well connected and know important people in the restaurant networking circle. Their contacts can come handy in promoting your business, especially in new or foreign markets.

If you are looking for restaurant consultants or a robust restaurant marketing plan that can not only help you maintain healthy balance sheets but also become a ‘brand of tomorrow’, visit www.mainstreetrestaurants.ca

Monday, 2 January 2012

Looking for venture marketing in the U.S.A.?


If great taste is the heart of a restaurant business, robust marketing is its soul. After all, there are a number of fine dining and quick service restaurants in the marketplace and in order to carve a niche for itself in the competitive food-service-restaurants industry, a restaurant concept must invest in comprehensive marketing in order to distinguish itself from other fish in the sea and attract more and more customers.

If you wish to market your emerging restaurant across or beyond home territories, there’s nothing that a venture marketing U.S.A. firm cannot do. From communications planning to media relations and from advertising placements to furnishing promotional content, a good venture marketing service provider in the U.S.A. can indeed provide you with end-to-end marketing solutions to create your restaurant brand image and give it a unique market position. A professional venture marketing firm in the U.S.A. constitutes of professionals who have fair knowledge of the restaurant industry and know how to add value and create the point of difference between an average and a super attractive, sales driven restaurant concept.

Whether you want your single or multi unit concept to be the best restaurant in Toronto or are looking to expand your horizon and enter the indigenous markets in Singapore, India and other countries in the Asia pacific, a professional venture marketing U.S.A. firm can help you achieve your goals.

Is Restaurant Acquisition a Good Restaurant Marketing Plan?


Most restaurants are under constant pressure to generate more revenues and minimize capital expenditure. In order to achieve this goal, they look out for ways to sustain growth. While a majority of these restaurant units would concentrate on increasing same store sales to influence their balance sheets, paying off their debts and purchasing new stocks, a few others would also consider a restaurant acquisition plan.

This is because they know that there is significant amount of money floating in the market, thanks to the existence of successful private equity firms. With the right restaurant marketing plan, restaurant concepts can turn to acquisitions in order to sustain their personal growth. In this context, it is also important to mention that a successful market acquisition is one in which the acquired restaurant is kept as independent as possible and its business culture kept intact.

A restaurant acquisition depends entirely upon the amount of attractiveness a restaurant unit(s) can generate for its potential buyers. But keeping in mind the fact that the free cash flow in the restaurant industry is quite steady if not above average for the past few quarters, private equity firms are more interested in restaurant acquisitions.

From the restaurant’s perspective too, an acquisition can be the best restaurant marketing plan to acquire ready cash to pay off its debts and dividends and broaden its asset base.