Wednesday 25 April 2012

Restaurant Branding Through Growth Capital


Money rules the world and this is especially true of businesses that operate in a highly competitive market. The restaurant business is also not alien to the fact that in order to keep competition at bay, it requires a huge amount of investible funds to finance its restaurant marketing strategies and avail a better position in the market. From adding value to its food and service to innovating new ‘surprise and delight’ elements that pull customers and trigger same store sales and from building its market image to promoting its offerings amongst dozens others in a cut-throat market, an emerging restaurant concept does require a lot of money. Thankfully, winning ideas do not need to take a backseat; there are several private equity firms and venture capitalists interested in becoming stakeholders in winning concepts that are profit-oriented. Importantly, many of these venture capital or private equity firms also go a step further and offer their knowledge of the changing restaurant trends and support emerging restaurants by putting their networks and contacts to use for the purpose of restaurant branding and promotion.

Whether it is a quick service restaurant in need of growth capital or a high volume fine dining restaurant that requires knowledge and support to better its processes, improve its quality and guest satisfaction levels and cut high capital expenditure, a private equity firm can come to aid for all such scenarios. Even when debts surmount, personal funds begin to deplete and competition arises, a venture capital firm can be a savior for restaurant units to not just sail through tough financial times but also eliminate competition. This solves two purposes:

  1. It provides a seamless supply of growth capital to restaurant owners to improve their restaurant branding and marketing strategies. Venture capital firms have the network and people to pull it all together.
  2. It means a good amount of profit for the venture capitalist too!

To know more about how growth capital can be utilized to fund your restaurant marketing plans, please visit www.mainstreetrestaurants.ca

Bringing Capital, Knowledge and Support to Foster Restaurant Growth


In order to survive in a highly competitive industry, restaurants not only need to better their business processes, service quality and customer and employee satisfaction margins but also cut down on capital expenditure and generate more revenues. As with any other business, an emerging restaurant does need a seamless supply of investible funds or growth capital that can help it to clear its debts and put money in the right ideas to improve its profit margins. At the same time, it also requires innovative, bespoke and ‘out-of-the-box’ strategies that can help it position itself differently in the market and attract more customers. In other words, in order to foster growth, an emerging restaurant requires growth capital, industry-specific knowledge as well as unrelenting support. Needless to say, all these factors help a restaurant to sustain its personal growth and keep its business culture intact.

There are several private equity firms and venture capitalists that have an exorbitant amount of money to invest in winning ideas. If you think you have a secure and breakthrough restaurant concept, you can approach them to acquire growth capital, knowledge as well as operational support in order to pay off your debts, better your restaurant’s service quality and establish strong and profit-oriented operational framework and processes.

For more information on how growth capital, knowledge and support can help your restaurant scale up its profit margins, please visit www.maintsreetrestaurants.ca